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How to Choose the Right Senior Living Community
Communities for seniors exist in a variety of forms and sizes. Some offer active retirement lifestyles, while…
Getting More Value from Your PPC Agency Through Strategic Partnerships
A pay-per-click (PPC) agency can provide immense value through their exclusive focus on paid search optimization.…
When It Makes Sense to Switch From an In-House Team to PPC Agency
Many brands start off managing PPC campaigns in-house but eventually reach a point where working with an external…
When is it Time to Hand Over Your PPC? 4 Telltale Signs
Maintaining PPC campaigns in-house provides control and avoids agency fees. But as accounts grow or underperform…
Recent Posts
How to Choose the Right Senior Living Community
Communities for seniors exist in a variety of forms and sizes. Some offer active retirement lifestyles, while others, like a continuing care retirement community (CCRC), include independent living, assisted living and nursing homes all on one property. Visit a community to see if its vibe and culture feel right. You can sample meals, meet neighbors and attend group events.
Dining
Baby boomers grew up with dinner parties at family events and restaurants, and they expect that atmosphere to remain in senior living…
Getting More Value from Your PPC Agency Through Strategic Partnerships
A pay-per-click (PPC) agency can provide immense value through their exclusive focus on paid search optimization. However, to maximize your agency relationship, view them as more than just tacticians. Here are tips for evolving your PPC agency into a strategic partner integral to your marketing team's success:
Bring Them Into Your Planning Process
Include your agency early on when developing marketing plans and initiatives. Get their input on how paid search can support your goals across channels. This enables them to…
When It Makes Sense to Switch From an In-House Team to PPC Agency
Many brands start off managing PPC campaigns in-house but eventually reach a point where working with an external agency makes more strategic sense. Rapid business growth, increased account complexity, the need for expanded capabilities, and lack of internal bandwidth are common reasons companies make the switch.
Here are signs it may be time to hand off PPC management from your in-house team to a full-service agency partner:
Campaign Volumes Have Grown Too Large
If your accounts have grown to hundreds or thousands of…
When is it Time to Hand Over Your PPC? 4 Telltale Signs
Maintaining PPC campaigns in-house provides control and avoids agency fees. But as accounts grow or underperform over time, switching to expert PPC management often becomes necessary. Here are four signs that indicate it may be time to hand the reins over to seasoned PPC professionals.
1. Ballooning Costs Without Added Value
Healthy PPC delivers targeted traffic at profitable CPC and conversion rates. But if costs are rising while conversion value plateaus, your team likely lacks optimization expertise. Symptoms include:…