Sponsorship letter – Looking for sponsoring companies is one of the first things that come to mind for those who are considering starting a great trip, due to the expenses that a trip of several months or years can have (especially if it is by car, 4×4, motorcycle… ) or it is about expeditions to really remote, extreme or expensive places.
However, finding a company that believes in your project and supports you to go around the world, cross America by bike or tour Southeast Asia is not an easy task unless you do something striking, and different or tell and transmit it in a very special way.
Keep in mind the reality is that as important as your adventure is for you, it doesn’t have to be for the rest of the world.
What is a sponsor looking for?
The sponsor is interested in appearing in the media, obtaining publicity and notoriety, and for this, a logo on your website or on your shirt may not be enough.
Before you start looking, you have to think carefully about what you offer in exchange for their sponsorship, and what they will gain in exchange for investing their money in you and your trip. That will be key to increasing the chances of success.
How to find a sponsor?
To find someone to contribute funds, the easiest thing to do is to do it in your immediate area (among local companies or companies that know you) or that sell products that are useful for your trip (technical clothing, bike or car equipment, tent, etc.
If you have higher sights, a commercial spirit (time and energy to knock on many doors), a good contact, or something about your project that makes it stand out from the rest, you may be sponsored by a well-known company or, who knows, a multinational.
First of all, you have to think that if you get a sponsorship you will be a “representative” of that company, so you will be expected to have values, criteria, or attitudes similar to theirs.
Steps to follow
The most difficult thing is to get a meeting with the person in charge of sponsorships, communication, or marketing. Get in touch by Sponsorship letter (or if you really want to get the contact or meeting by phone) to find out the name and email of the person in charge of that topic.
You must send him a Sponsorship letter with seriousness, enthusiasm, and conviction. In it, you must explain your motivations and the travel plan. You must include the breakdown of expenses and income, both preparation and en route, as well as the equipment that you are going to require and, of course, a very clear idea of what you expect or need from that company.
How to get a sponsor
If you get the meeting, it is essential to show that you are clear about what you want to do and what you need to achieve your goal. Always be clear that you must offer something in return.
Visibility among your followers (usually among potential users or buyers of your products or services) or the media: advertising on your vehicle, on your website or through social networks, mentions in interviews to the media, special promotions… whatever is within your reach.
Activities that make people talk about your trip or project will undoubtedly help them value your proposal with greater interest.
The company that studies sponsoring you should also tell you what their objectives are and what they expect from you because the money or material they give you is not charitable: they expect profitability or visibility. It is normal: they are companies, not foundations.
What is expected of you?
If you get a sponsorship, it is possible that he will impose demands on you such as regularly sending photos, a chronicle for his blog, going to places that do not interest you to take photos, seeking interviews with local media to talk about your trip and your sponsor, etc.
Think about whether it compensates you because, in addition, your behavior and what you do during your trip will affect (positively or negatively) the image of the company.